Everybody Goes Zune Zune
Ok, so the iPod. Fairly ubiquitous right? I mean, when they galloped onto the market so many years ago, people thought it was a fad...then there were the naysayers...you know the ones..."but it only works on a mac". brilliant. everyone wanted one so much, they had to purchase a new computer....until...the next version and then you could use it with your PC...another marketing victory. now it does video, music, files, pictures, etc....it is a standalone system that will see itself into the sunset.
who knows.
But it is curious that Microsoft would compete so late in the game with Zune...something that is restricted due to digital rights. Curious. MS generally doesn't release anything without thinking it through...but to where?
I've already complained about this little box. I'm just still confused...what is real the method to their madness?
It's not very pretty, its priced too high to not be an iPod if you know what i mean, and its a ugly brown colour. That all said, their business model just might work...eventually. And maybe that all has to do with partnerships. MS just launched a revenue sharing deal with Universal Music Group. MS gets the rights to sell UMG's music and Universal will receive a slice of Zune sales. Nice.
The difference here is that MS adds motivation that goes beyond the downloads rates of Apple. The partners now have a stake in Zune's success.
But do I care about that? Nope. I'm the end user...and i want as much music as i can find when i want it...in the easiest way possible...with my itunes....i personally have no stake in anyone's business model except my own and that's to take MY music...anywhere...now...not when a provider gets around to giving it....
in other words i might not want the chicken or the beef but the fish. and if MS is only offering me beef and limited choice, i'll dine out elsewhere.